In the field of sustainable management, it is no longer a question of pitting "shareholders" against "stakeholders", but rather of creating a synergy 🤝. "Shareholders" and "stakeholders" have a common interest: to ensure sustainable and profitable growth for the company and for themselves 🌱💰. Small reminder: the "stakeholders" (or stakeholders) include employees, unions, customers, consumers, suppliers, subcontractors, service providers, financial partners, local communities, public authorities, and all other entities impacted by the company’s activities 🏭. In this key transition period that brings us to new business models, it is essential for leaders to understand the importance of consulting their stakeholders when making decisions 🤔. When a CSR (Corporate Social Responsibility) strategy is implemented, stakeholder consultation is an integral part of the overall management process 💼. But why is stakeholder consultation so important in sustainable management models? 1️⃣ Creation of shared value: companies that involve their stakeholders in their decision-making processes are better able to create value for all stakeholders 👥. 2️⃣ Strengthening the company brand: a good relationship with stakeholders improves the company’s image and strengthens its reputation, a valuable intangible asset 💪. 3️⃣ Innovation and competitiveness: dialogue with stakeholders helps to better understand their needs and expectations, and thus to develop innovative products and services that meet them 🚀.
4️⃣ Anticipation of risks: stakeholder consultation also makes it possible to identify and anticipate the social, environmental and economic risks that the company could face. This improves the sustainability of the company and reassures customers and investors 🛡️.
5️⃣ Identification and involvement: when companies take into account the opinion of their stakeholders, it creates a sense of appreciation. The result is an increased commitment, making these entities more invested and loyal to the company, with positive repercussions on its stability and profitability 📈.
6️⃣ Regulatory compliance: many regulations require companies to take into account the social and environmental impacts of their business. Stakeholder consultation is therefore an effective way to ensure compliance 📜.
📢 I invite you, dear decision-makers, to fully embrace this approach and to make your stakeholders your best allies in building a sustainable and prosperous future 🌎.
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